Should You Trademark The Company Logo?
First of all, don’t confuse owning trademark rights with actually registering the trademark. You may be able to claim ownership in a trademark even without filing a trademark application. More on that at a later date.
When you’re setting out to register trademarks for your company, what do you register? Do you register just the company’s name, or do you register the logo? What about both?
Basically, a trademark registration gives you a set amount of protection. If you include your logo design in the trademark, you are diluting that protection by spreading it around the visual elements.
If you focus your trademark registration on the company’s literal name, it protects your company against anyone using that name in any form. For example, McDonald’s® registration of their name successfully safeguards the company from competitors like McBagel.
To get the most bang for your legal expenditures, a lot of people focus on their company name first. But once you have the funds, it is a good idea to protect your logo as well.
Photo by Adcuz
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